Requirements for Analytics setup are often dependent on the goals of the business and website. Website platform (WordPress, Shopify etc) can also impact setup. Below are our 2 most popular packages for Google Analytics Setup. We can also customise setup to your needs, so if neither package suits, just get in touch!
| Basic Setup | Full Setup | |
|---|---|---|
| GA4 Property | ✓ | ✓ |
| Search Console Installed and Verified | ✓ | ✓ |
| Google Tag Manager Property | ✓ | ✓ |
| Core Conversion Tracking (Form Submission or eCommerce Purchase)* | ✓ | ✓ |
| Additional Conversions (forms, downloads, newsletters, additional ecommerce engagements, click to email etc)* | – | ✓ |
| Technical Settings (Timezones, currency etc) | – | ✓ |
| Custom SEO Report Library | – | ✓ |
| Custom Social Media Report Library | – | ✓ |
| Up to 2hrs Training | – | ✓ |
* While we’ll strive to setup conversion tracking for you, platform specific factors can sometimes become barriers. We’ll aim to understand this at the start of the project.
Removing the headaches by helping ensure key settings, conversions and connections are in place from the start.
Thoroughly testing setup and addressing issues now, for peace of mind longer term.
Basic training, providing you the confidence needed to start using your tracking tools!
Whether you’re an eCommerce store, a service driving form submissions, or looking to understand other important engagements, we’ll work with you to ensure you most valuable user engagement points are setup to track correctly. This could include:
We want you to get the most from having Analytics tools setup and running, and that means actually using them, finding opportunities within the data and implementing change and reviewing impact.
Whether it’s making pages easier to read, driving up clicks on CTAs, or refining marketing targeting, data can help.
We’ll set aside up to 2hrs of time purely for training to help you get started and find your way around!
There is a lot of data in Google Analytics. Until you get into a regular pattern of using it you may well feel a sense of data overload!
We know how important Organic Search (SEO) and Social Media are to many businesses in terms of marketing, so as part of our setup we’ll create a custom suite of reports just for you, focusing on those 2 main areas.
So while you’re learning your way around all other reports, you’ll have quick and easy access to key reports that you can use from the start!
Tag Manager has been around a while, despite it still being new to so many businesses. In the world of Google Analytics 4, Tag Manager is a fantastic asset to add to your suite of tools. Allowing for a more flexible setup of tracking events for GA4, it also brings with it additional benefits:
In short, it’s for anyone who wants to start using data to improve the performance of their website and marketing channels. Whether you’re a beginner who has never used web analytics before, or you already have it setup but want to gain more from it, our Google Analytics consultancy and setup service is designed for you.
Our full package includes setup, testing, customisation and training, meaning you can move on and use your time to better understand user behaviours and implement improvements!
If you are looking for more than an initial setup of website analytics, we provide a range of digital improvement services, from digital marketing consultancy dedicated website analytics training, website performance recommendations on any of the tools we use. Have any questions? Get in touch with us today!
We’ve had the pleasure of working with a long list of companies from across the UK and beyond. From small startups to established organisations, we work to build trusting relationships.
Signup for hints & tips direct
to your inbox.
Follow for tips direct to your
social feed!
Aillum Ltd,
Mirren Court 3,
123 Renfrew Road,
Paisley, Renfrewshire,
PA3 4EA
Registered in Scotland No. SC373066 | VAT Registration No. 993816566