Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine results pages (SERPs), websites, and social media platforms.
To help you make the most of your PPC marketing, we will discuss three useful benefits of using PPC ads to bolster your digital marketing.
1. Quick Entry
One of the most significant benefits of PPC advertising is that it offers quick entry. Unlike other forms of marketing, such as print or television ads, PPC ads can be set up at a basic level and put live with a smaller time investment.
With PPC ads, you can get simple digital marketing up and running for a product or service within the same day.
To get started with PPC ads, you can create an account on Google Ads or Microsoft Advertising, set up a very basic ad campaign, and launch it within a day if you have a rough idea of what you want to target. This is in contrast to other forms of advertising. For example print or television ads can take weeks or even months to set up.
Quick entry is especially beneficial for online businesses that need to promote their products or services quickly. Some examples where PPC ads could be useful for your business are:
- Launching a new product or service to promote it quickly.
- Increasing the presence of your business (and brand) in search engine results.
- Highlighting a special sale or promotional offers.
In reality, to get the most from your PPC campaigns, you’ll need to allocate time to all manner of targeting settings, keyword research, content for ads and assets and more. However with at a very basic level, PPC ads can let you promote all kinds of products and services very quickly and start seeing some results almost immediately, whether it be impressions, clicks or engagements.
2. Measurable & Trackable
Another significant benefit of PPC marketing is that it is both measurable and trackable, which can help you make informed decisions when refining your digital marketing. Due to the high amount of integration between tools, you can easily track the performance of your PPC ads using tools such as Google Analytics, which can be linked directly to Google Ads or set up to receive data from Microsoft Advertising (or both!).
This allows you to see how many people are clicking on your PPC ads, how much you are spending, and what kind of Return On Investment (ROI) you are getting, based on your own conversion and tracking setup that is relevant to your online business.
PPC advertising provides your online business with a wealth of data that you can use to optimise and improve your digital marketing campaigns. A few things that you can learn include:
- Which keywords are driving the most clicks and conversions.
- What kind of ad content is performing the best.
- Which landing pages are converting the most visitors.
This data will allow you to make informed decisions about your PPC campaigns and optimise them for better performance. By continually testing and improving your campaigns, you can improve the overall ROI and get more value from your digital marketing budget.
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3. Synergy With Other Marketing Channels
PPC advertising works well with your other digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing. By using PPC ads alongside these other channels, you can create a comprehensive marketing strategy that reaches your target audience across multiple marketing platforms.
As an example, you could use social media to drive traffic to your website, and then use remarketing ads to reach those visitors again with PPC campaigns in Google Ads and Microsoft Ads. Dynamic remarketing options available on those platforms even allow you to show the same products to visitors who didn’t purchase, to help remind them of your products.
PPC ads don’t only focus on products and services however. They can also be used to promote brand awareness of your business to help supplement your other channels, or simply drive traffic to your website to encourage visitors to engage in other ways, such as signing up for a newsletter and following up with those visitors who have shown an interest with email marketing.
Using PPC ads provides you with an easy way to integrate another platform with your existing digital marketing to reach your target audience.
Conclusion
To summarise, Pay Per Click (PPC) advertising is a powerful tool that can help your online business, no matter its size, reach your target audience and achieve your marketing objectives. By leveraging the benefits of PPC ads, such as being able to get started quickly, being able to measure and track their performance, and taking advantage of synergy with other marketing channels, your business can create effective and efficient marketing campaigns that drive results.
If you’re interested in trying PPC marketing but don’t know where to start, check out our own PPC Management service. We can help you get started, refine your existing campaigns or train you to manage your own PPC ads and campaigns more effectively. If you need help, get in touch with us today!
